Nivea Body Packaging Concepts 

Biersdorf AG selected Kaiju Studios as the design firm representing the U.S. in a multinational design exploration of packaging and graphics designs for their Nivea Body line of products. Kaiju Studios created 4 design families, each with a unique packaging forms, closures and full graphic systems. The design families expressed a range of styles, from an evolution Nivea's traditional rectilinear packaging to forms that were more fluid and reflective of the body and moisturizing. Graphically, Kaiju Studios created a series of iconographic systems to represent key product attributes, as well as proposing typography that accented and expanded the existing Nivea brand. Structural packaging included bottles, tottles, pumps, tubs as well as paperboard and mylar in-store enclosures.